As an organized and highly active individual, I love the challenge of working within a dynamic and fast paced working environment, the knowledge gained from my experience in my field in many industries has shaped my ability to adapt quickly, think creatively, and work efficiently as a part of a team or on my own; Outside of work I enjoy coding, dancing Dabkeh, Lifting Weights, and Cooking.
Marketing Campaign Manager | HPFeb 2021 - Present
- End-to-end campaign management and optimization of online, mobile, social, programmatic, and video advertising campaigns.
- Provide inputs to Media, Analytics & Insights for localized media execution.
- Partner with data scientists to optimize audiences for campaign execution.
- Oversee campaign performance measurements and help optimize for future campaigns.
- Compile learnings and share best practices across teams.
- - Work with internal and external stakeholders to drive the best possible campaign results.
- Content compilation.
- Responsible for the creative delivery of the campaign, either leveraging from global assets or briefing an agency to deliver localized assets.
- Work closely with the digital platforms to optimize content running in-market to achieve best engagement and sales performance.