About Me

­­As an organized and highly active individual, I love the challenge of working within a dynamic and fast paced working environment, the knowledge gained from my experience in my field in many industries has shaped my ability to adapt quickly, think creatively, and work efficiently as a part of a team or on my own; Outside of work I enjoy coding, dancing Dabkeh, Lifting Weights, and Cooking.

What I'm Best At?

Marketing Strategy

Drive and develop an integrated marketing strategy

Media Planning

Develop and execute comprehensive media plans to drive growth.

Campaign Management

End-to-end campaign management and optimization of online, mobile, social, programmatic, and video campaigns.

Customer Journey Management

Managing customer journeies to ensure a seamless experience across multiple platforms

Work Experience

Marketing Campaign Manager | HP
Feb 2021 - Present
  • End-to-end campaign management and optimization of online, mobile, social, programmatic, and video advertising campaigns.
  • Provide inputs to Media, Analytics & Insights for localized media execution.
  • Partner with data scientists to optimize audiences for campaign execution.
  • Oversee campaign performance measurements and help optimize for future campaigns.
  • Compile learnings and share best practices across teams.
  • - Work with internal and external stakeholders to drive the best possible campaign results.
  • Content compilation.
  • Responsible for the creative delivery of the campaign, either leveraging from global assets or briefing an agency to deliver localized assets.
  • Work closely with the digital platforms to optimize content running in-market to achieve best engagement and sales performance.
Digital Marketing Manager | HP
Aug 2018 - Feb 2021
  • Build quarterly plans, and ensure to achieve best ROI;
  • Drive and develop an integrated digital marketing strategy;
  • Develop and execute comprehensive marketing plan to drive growth and market share in the GCC market;
  • Ideate and localize marketing strategies and oversee their execution;
  • Briefing agencies and developing the proper creative and media plans
  • Managing quarterly budgets;
  • Working closely with product managers, and account managers in order to build the best strategy to achieve the best business results;
  • Generating and analyzing weekly reports, and optimizing campaigns based on the reports;
  • Creating Programmatic, SEM, Social Media, Mobile and etailor plans;
  • Working closely with media suppliers to ensure the best value possible;
Digital Marketing Manager | 15 Seconds
May 2016 - Feb 2018
  • Execute, optimize, and analyse advertising programs using internal tools and dashboards to deliver campaign objectives.
  • Oversee all projects related to assigned customers (Product Performance and engagement, especially with respect to digital media channels - SEO, SEM, Display, Email, Social, Affiliates)
  • Monitor performance of products and services to help define action plans to hit KPIs and value growth of engagement
  • Analyse and prepare business and performance reviews to demonstrate the value of customer's products and services
  • Engage with relevant stakeholders and digital marketing departments with the customer to increase value
  • Analysing the performance of campaigns, identifying strategic opportunities
Digital Media Designer | 15 Seconds
Mar 2014 - Apr 2016
  • Thinking creatively to produce new ideas and concepts and developing interactive design;
  • Working with a range of media, including computer-aided design (CAD) and keeping up to date with emerging technologies;
  • Demonstrating illustrative skills with rough sketches and working on layouts ready for print
  • Commissioning illustrators and photographers


The Open University - UK
Nov - 2025

Technology Management, MBA

University of Maryland - USA
Jul - 2017

Digital Media & Multimedia, Certificate (Online Course)

Arab International University
Jun - 2016

Architecture & Urban Design, BArch.



Mimic Consumer Behavior simulation
Oct - 2021




Soft Skills

Leadership Skills 100%
Leadership Skills
Creativity 100%
Teamwork 100%
Communication Skills 100%
Communication Skills
Decision Making 100%
Decision Making
Analytical Skills 100%
Analytical Skills

Technical Skills

Adobe Creative Suite 100%
Adobe Creative Suite
Insights & Analytics 100%
Insights & Analytics
ABM Marketing 100%
ABM Marketing
Performance Marketing 100%
Performance Marketing
Brand Building 100%
Brand Building
Strategic Planning 100%
Strategic Planning