- Acting as a digital marketing lead for both commercial and consumer portfolios;
- Creating digital marketing strategies and customer journey;
- Produce action plans for advertising campaigns;
- Plan and execute in-house Social Media campaigns;
- Identify target audiences and analyse their characteristics, behaviour and media habits;
- Managing quarterly budgets;
- Build the brand online presence;
- Leading demand generation campaigns
- Working closely with product managers, and account managers in order to build the best strategy for achieving the best business objectives;
- Generating and analyzing weekly reports, and optimizing campaigns;
- Working closely with media suppliers to ensure the best value possible;
- Managing end to end campaigns across the Middle East;
- Drive and develop an integrated digital marketing strategy;
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting;
- Report on performance;
- Oversee digital marketing channels across PPC, Display, affiliates and email marketing and social media;
- Develop and execute comprehensive media plans to drive growth and market share in the GCC;
- Ideate and localize marketing strategies and oversee their execution;

- Execute, optimize, and analyze advertising programs using internal tools and dashboards to deliver campaign objectives.
- Oversee all projects related to assigned customers (Product Performance and engagement, especially with respect to digital media channels - SEO, SEM, Display, Email, Social, Affiliates)
- Monitor performance of products and services to help define action plans to hit KPIs and value growth of engagement
- Analyze and prepare business and performance reviews to demonstrate the value of customer's products and services
- Engage with relevant stakeholders and digital marketing departments with the customer to increase value
- Analysing the performance of campaigns, identifying strategic opportunities